Creating a website in 2025 may seem easier than ever… and yet, choosing the right solution is more complex. WordPress, Webflow, Shopify, Wix, Framer, Laravel, Next.js, no-code, headless… each tool has its strengths, limitations, and, above all, its use cases.

In this comprehensive guide, we’ll help you choose the best solution to create your website in 2025, based on your project, budget, technical skills, and goals. This article is for freelancers, small businesses, agencies, and digital entrepreneurs alike.


Overview of the main website creation solutions in 2025

1. WordPress (with or without WooCommerce)

  • Type: Open-source CMS
  • Advantages: very flexible, highly customizable, excellent for SEO, large plugin and theme ecosystem.
  • Ideal use cases: institutional site, blog, online magazine, booking site, custom ecommerce, portfolio, local directory, multilingual website.
  • Limitations: performance needs optimization, requires maintenance, can become overloaded with too many plugins.

2. Shopify

  • Type: SaaS ecommerce platform
  • Advantages: turnkey solution, reliable, fast, perfectly optimized for online and mobile sales.
  • Ideal use cases: brand online store, dropshipping, print-on-demand, international sales of physical or digital products.
  • Limitations: monthly costs, limited customization without Shopify Plus, more limited SEO than WordPress.

3. Webflow / Wix Studio / Framer

  • Type: No-code or low-code platforms focused on design
  • Advantages: excellent visual experience, fast implementation, balance between design and performance.
  • Ideal use cases: portfolio, landing page, freelance or small business website, personal or event website.
  • Limitations: limited dynamic content management, not suited for business logic or complex backends.

4. Modern stacks: Next.js, Astro, Nuxt, etc.

  • Type: modern web development with decoupled architecture
  • Advantages: maximum performance, advanced technical SEO, full front-end customization, PWA, SSR.
  • Ideal use cases: tech startups, SaaS, marketplaces, high-traffic web apps, websites with complex business logic.
  • Limitations: requires experienced developers, higher development cost.

5. Headless CMS: Sanity, Strapi, Payload CMS, etc.

  • Type: independent back-office connected to a custom front-end
  • Advantages: structured content management, API-first, modern editing experience, ideal for multichannel or multilingual websites.
  • Ideal use cases: digital media, high-volume editorial sites, SaaS with back-office, websites connected to apps or external screens.
  • Limitations: more technical, less accessible without a developer.

6. Laravel (with Filament or Nova)

  • Type: PHP framework for custom applications
  • Advantages: robust, secure, clean architecture, powerful business logic, custom admin panel.
  • Ideal use cases: internal tools, ERP, CRM, custom back-office, business management.
  • Limitations: not suitable for simple public sites, requires a backend developer.

Key questions to make the right decision

  1. What is your main goal?
    • Selling online?
    • Gaining visibility?
    • Publishing editorial content?
    • Centralizing data or automating processes?
    • Creating a community or a custom platform?
  2. What is your budget?
    • €0–2,000: WordPress, Webflow, Wix, basic WooCommerce
    • €2,000–5,000: custom WordPress, Shopify Pro, simple headless
    • €5,000+: custom stack (Next.js, Laravel, Payload, etc.)
  3. Do you have a technical team?
    • Yes: consider a custom or headless solution
    • No: opt for a simple solution or work with an expert
  4. Does your site need to evolve or connect to other systems?
    • Yes: choose a modular, scalable, API-ready solution

Simplified comparison of web solutions in 2025

SolutionTypeEase of useInitial costPerformanceSEOCustomizationRecommended use cases
WordPressCMS★★★★★ (opt.)★★★★★★★★Blog, institutional site, SMB, freelancers
WooCommerceCMS e-com★★★★★ (opt.)★★★★★★★Custom online store, click & collect
ShopifySaaS★★★★€€★★★★★★★★Fast, efficient ecommerce
Webflow / WixNo-code★★★★★★★★★★★★Portfolio, freelance, landing pages
Next.js + CMSHeadless★★€€★★★★★★★★★★★★★★Startups, SaaS, advanced web platforms
Laravel + FilamentFramework★★€€★★★★★★★★★★★Internal ERP, CRM, custom tools

Conclusion: which solution is right for you?

There is no one-size-fits-all solution. The best choice is the one that fits your real needs, your budget, your skills, and your ambitions.

Our advice:

  • Need to sell quickly and efficiently? → Shopify
  • Want a flexible, SEO-optimized website? → WordPress
  • Have a complex business logic or advanced app? → Laravel or modern stack with Next.js
  • Want to launch a good-looking project quickly? → Webflow or Wix Studio

Still unsure? We can help you make the right decision:

Contact us for a free audit or try our interactive assistant to choose your ideal web solution (coming soon!)